How to calculate brand equity

Category: Brand Management & Communication

This questionnaire is a marketing tool to help one to calculate a brand equity. This example questionnaire can be downloaded for free. This sample questionnaire is available in a Word format and you are free to adapt it at your own specifications. Just do it easy !


Preview of How to calculate brand equity

Mark surplus value instrument of Yoo & Donthu (2001)

Introduction

The questions

Can you please give your opinions about the following theses?

Scale/ scaling
1= totally disagree
2= disagree
3= disagree/agree
4= agree
5= totally agree

Mark reputation
I recognize mark X directly 1 2 3 4 5

I know mark X well 1 2 3 4 5

I can easily mention features of mark X 1 2 3 4 5

I know the logo of mark X well 1 2 3 4 5

Tags:

Here you can find your download!

Download How to calculate brand equity