Why is it important to have a good questionnaire design?

Category: How to Design a Questionnaire?

Good questionnaire design is the key to succes!


By Thijs Verbeek 4 december 2010
A good questionnaire design as a key to success

In the process of data collecting through a questionnaire survey and interview,  the quality of the questionnaire design is one of the key elements in the success of a research. The problem is that a lot of people underestimate how difficult it is to write a performing set of questions. Therefore a lot of questionnaires contain poorly phrased questions, they have poor quality of scaling or even worse :the wrong questions are asked. These mistakes can be fatal for the quality of the survey. Even more problematic is the fact that some of these mistakes are not obvious and the impact of them is not always quantifiable, measurable or correctable.

The following collection of articles will help you to avoid or at least to reduce the number of these errors and to make better designed questionnaires.

Good questionnaire writing is a low-cost activity with a high-profit result!